How far would you go to give your agents an advantage?
We built an entire CRM.
Fast, simple and intelligent. Designed in-house by agents for agents, and improved every week for our team. You can't buy it. You can only join it.
Watch the 90-second tour.
See how Beacon takes an agent from morning coffee to closed deals — no fluff, just the actual product.
Sound on — the tour is narrated.
Fast
Opens straight to the lead from any alert. Every action is one tap.
Simple
One screen for your day. No dashboards to decode, no tabs to hunt through.
Intelligent
Next up, buyer matching and AI on your own book — suggestions, never surprises.
Most CRMs are built for software companies, not agents.
No tabs to hunt through. No dashboards to decode. Beacon shows what helps your business today and hides the rest.
- 1One list for today
Your 20 people, already picked.
- 2The next step, spelled out
No guessing what to do with a lead.
- 3One tap to reach out
Call, text or email, and it's logged.
Everything you do, in one clean place.
Know exactly who to call.
- Your 20 people for today, picked for you
- Next up shows the one thing to do now
- Urgent alerts always first
Built around how agents actually work.
Every screen answers one question: what should I do next for my business?
Open Beacon. Know exactly who to call.
- Your 20 people for today, picked for you
- Next up shows the one thing to do now
- Most likely to respond, always first
Call, text or email in one tap.
- Suggested replies written for you
- Texts from your own phone
- Every touch logged automatically
New business finds you.
- Match your buyers to any company listing
- A thoughtful email, prewritten
- Claim fresh leads from the Lead Pond
See your progress. Keep the streak.
- Goals set in three steps
- Daily streaks and door-knock logging
- A weekly recap of what you did
The hard parts take a minute now.
Three jobs that used to eat an afternoon, each a few taps in Beacon.
Write a blog post with AI
Pick a topic and Beacon drafts it in your voice for your website. You review it, then publish.
See which buyers fit a listing
Choose any company listing. Beacon shows the buyers in your book who match, with a prewritten email.
Send your monthly newsletter
It's built for you on the 1st with your listings, latest post and a personal note. Review it and send.
Swipe, tap, done.
Beacon feels like an app you already know how to use — because it was built by people who use it between showings.
Your business, in your pocket.
Beacon installs like any app. One tap opens Today, and every alert opens the exact lead it's about.
In the car before a showing
Your 20 is ready before you turn off the engine.
On the porch at an open house
Call, text or email a new lead in one tap — it's logged for you.
Between appointments
Your whole book, searchable in seconds, coffee still warm.
- Open Beacon in Safari
- Tap Share
- Add to Home Screen
One place for your whole business.
10 areas · 60 tools · no add-ons, no upgrade tiers.
Your day
- Today screen
- Your 20 daily list
- Next up suggestions
- Tasks and reminders
Leads
- Lead Pond — opt in, claim, return
- Instant new-lead alerts by text, email and bell
- Alerts when a client texts back
- Website activity alerts
Clients
- Full contact records and timeline
- Saved views and filters
- Buyer / Seller labels
- Notes and tagging teammates
Matching & email
- Reverse buyer matching
- Prewritten match emails
- Saved searches with automatic listing alerts
- Group email to up to 2,000 contacts
Texting
- Your phone's own Messages on iPhone, Android and Mac
- Office-line texting on Windows
- Replies come back to you, privately
- Every text logged to the contact
Deals & money
- Transactions workspace
- dotloop documents linked
- Milestones and key dates
- Buyer, listing, lease and referral deals
Marketing
- Your own agent website
- Landing pages
- AI-assisted blog writing
- One-tap social sharing
Growth
- Goals with suggested targets
- Daily streaks
- Door-knocking and prospecting logs
- Weekly recap
AI & integrations
- ChatGPT and Claude on your own book
- Canopy MLS listings
- dotloop
- Text from the office line
Anywhere
- Phone, tablet and computer
- Installs like an app on your home screen
- Opens straight to the lead from any alert
- Built for one hand, between showings
Your book stays yours
Agents see only their own clients. No one else on the team can see your conversations.
AI that stays in its lane
ChatGPT and Claude see only your own book, and can't send anything on their own.
Nothing goes out without you
Prewritten emails and texts wait for you to review and press send.
You can't buy Beacon. You can join it.
It's not for sale. It's not licensed to other brokerages. It's constantly improved, enhanced and customized for our team members, based on their needs and feedback. Finally, a CRM that's made for you, the way you want it. Available only to True North Realty agents.
Prefer to talk first? Call (828) 307-0099 or email admin@nctruenorthrealty.com.
© 2026 True North Realty. All rights reserved. Beacon™ and the Beacon logo are trademarks of True North Realty. Beacon is proprietary software developed in-house and available only to True North Realty agents. Screens, videos and content on this page may not be copied, reproduced or distributed without written permission.