My story, and how it shapes the way I work with you.
Originally from Asheville, North Carolina, Beth Royal has proudly called Hickory home for the past seven years. With nearly five years of experience in real estate and over two decades in customer service, Beth brings a deep understanding of people, strong communication skills, and a genuine passion for helping others to every client interaction. She was drawn to real estate by her desire to serve others and help turn dreams into reality. Today, she is known for her expert knowledge of the local market, sharp negotiation skills, and her ability to build lasting relationships with her clients. Beth holds a Bachelor’s degree in Education, which contributes to her ability to guide clients through the process with clarity and confidence. Outside of real estate, Beth is a devoted wife, mother of three, and proud grandmother of seven. She enjoys traveling, reading, and spending time outdoors, and gives back to her community as a volunteer with the Children’s Home Society.
A local guide, with a boutique brokerage's full weight behind them.
Beth pairs deep local knowledge with True North's marketing, technology, and distribution — so clients get concierge-level attention without giving up scale.
How Beth + True North actually market your home.
No cookie-cutter checklists. Every listing gets the same senior-level treatment.
A real comparative market analysis with live absorption data from Canopy MLS — plus an honest range, not a wish price.
Every listing includes pro photography, floor plans, and — where it earns its keep — drone, video walk-throughs, and twilight shots. No 'good enough' iPhone photos.
Your home hits Canopy MLS plus Zillow, Realtor.com, Redfin, and Homes.com — all with correct data and pro media.
True North's Social Studio generates on-brand posts across Instagram, Facebook, and LinkedIn, plus a targeted email push to our sphere and past-client database.
Beth negotiates with a full brokerage playbook behind them — pricing strategy, inspection response templates, and appraisal defense that a solo agent can't match.
A dedicated coordinator owns your timeline — inspections, appraisal, lender check-ins, closing — so you get updates, not scavenger hunts.
You get a real person on the phone, backed by the entire True North operation.
- ✓Direct access — you text Beth, Beth answers. No junior handoff.
- ✓Local expertise across Hickory, Lenoir, Morganton — schools, commutes, HOAs, the stuff Zillow can't tell you.
- ✓Early access to True North's coming-soon listings and network-sourced opportunities before they hit the public MLS.
- ✓Preferred lender + inspector + attorney bench — vetted, not paid referrals.
- ✓A written buyer or seller game plan before you ever tour or list.
- ✓Transparent pricing — no junk fees, no surprise closing costs.
- ✓Post-close support: contractor referrals, tax appeals, refinance timing.
- ✓A brokerage that treats agents like partners, not seat-fillers — which is why your agent is here for the long haul.
True North Realty · Hickory, NC
Based in downtown Hickory and serving buyers and sellers across the Catawba Valley, Lake Norman, the High Country, and the greater Charlotte and Triad regions. Beth works with you virtually or in person.