My story, and how it shapes the way I work with you.
Elaine Register brings over 25 years of experience as a respected Project Manager in the telecommunications industry to her real estate career. Transitioning from the corporate world to pursue her lifelong dream of becoming a Real Estate Broker, she relocated to the Hickory area, a place close to her heart. Driven by her profound love for people, homes, decorating, landscapes, and creative problem-solving, Elaine's unique perspective sets the stage for an exceptional client experience. Complementing her strengths, Mike Register brings analytical acumen and strategic negotiation skills to the forefront. Specializing in Mountain and Lake homes, Elaine and Mike are your guides to the tranquility of the mountains and the allure of waterfront living. Their local expertise ensures that your real estate journey is as serene as the landscapes you'll explore together. The Registers understand that real estate is not just about properties; it's about creating cherished memories with family and friends. Elaine is committed to ensuring that your real estate journey is not only successful but also filled with excitement and joy.
A local guide, with a boutique brokerage's full weight behind them.
Elaine pairs deep local knowledge with True North's marketing, technology, and distribution — so clients get concierge-level attention without giving up scale.
How Elaine + True North actually market your home.
No cookie-cutter checklists. Every listing gets the same senior-level treatment.
A real comparative market analysis with live absorption data from Canopy MLS — plus an honest range, not a wish price.
Every listing includes pro photography, floor plans, and — where it earns its keep — drone, video walk-throughs, and twilight shots. No 'good enough' iPhone photos.
Your home hits Canopy MLS plus Zillow, Realtor.com, Redfin, and Homes.com — all with correct data and pro media.
True North's Social Studio generates on-brand posts across Instagram, Facebook, and LinkedIn, plus a targeted email push to our sphere and past-client database.
Elaine negotiates with a full brokerage playbook behind them — pricing strategy, inspection response templates, and appraisal defense that a solo agent can't match.
A dedicated coordinator owns your timeline — inspections, appraisal, lender check-ins, closing — so you get updates, not scavenger hunts.
You get a real person on the phone, backed by the entire True North operation.
- ✓Direct access — you text Elaine, Elaine answers. No junior handoff.
- ✓Local expertise across Blowing Rock, Boone, Claremont — schools, commutes, HOAs, the stuff Zillow can't tell you.
- ✓Early access to True North's coming-soon listings and network-sourced opportunities before they hit the public MLS.
- ✓Preferred lender + inspector + attorney bench — vetted, not paid referrals.
- ✓A written buyer or seller game plan before you ever tour or list.
- ✓Transparent pricing — no junk fees, no surprise closing costs.
- ✓Post-close support: contractor referrals, tax appeals, refinance timing.
- ✓A brokerage that treats agents like partners, not seat-fillers — which is why your agent is here for the long haul.
True North Realty · Hickory, NC
Based in downtown Hickory and serving buyers and sellers across the Catawba Valley, Lake Norman, the High Country, and the greater Charlotte and Triad regions. Elaine works with you virtually or in person.