My story, and how it shapes the way I work with you.
Helping others has always been the driving force behind Jayla's career. Long before becoming a North Carolina Real Estate Broker, she dedicated her professional life to improving the lives of others through public health. As a Clinical Research Manager, she has led domestic and international HIV prevention and treatment studies, helping advance research that impacts communities around the world. That same passion for serving others naturally led her to real estate, where she now has the opportunity to help individuals and families through one of life's most meaningful milestones. Born in Germany and raised in a military family, she spent her childhood living throughout the United States and overseas. Experiencing so many different communities gave her a unique appreciation for the importance of home. Today, she proudly calls North Carolina home and is excited to continue putting down roots in the Hickory community. She earned her Master of Public Health from the University of South Carolina. Guided by integrity, honesty, accountability, advocacy, and a desire to continually learn, she is committed to creating an experience that is as seamless as it is rewarding.
A local guide, with a boutique brokerage's full weight behind them.
Jayla pairs deep local knowledge with True North's marketing, technology, and distribution — so clients get concierge-level attention without giving up scale.
How Jayla + True North actually market your home.
No cookie-cutter checklists. Every listing gets the same senior-level treatment.
A real comparative market analysis with live absorption data from Canopy MLS — plus an honest range, not a wish price.
Every listing includes pro photography, floor plans, and — where it earns its keep — drone, video walk-throughs, and twilight shots. No 'good enough' iPhone photos.
Your home hits Canopy MLS plus Zillow, Realtor.com, Redfin, and Homes.com — all with correct data and pro media.
True North's Social Studio generates on-brand posts across Instagram, Facebook, and LinkedIn, plus a targeted email push to our sphere and past-client database.
Jayla negotiates with a full brokerage playbook behind them — pricing strategy, inspection response templates, and appraisal defense that a solo agent can't match.
A dedicated coordinator owns your timeline — inspections, appraisal, lender check-ins, closing — so you get updates, not scavenger hunts.
You get a real person on the phone, backed by the entire True North operation.
- ✓Direct access — you text Jayla, Jayla answers. No junior handoff.
- ✓Local expertise across Hickory — schools, commutes, HOAs, the stuff Zillow can't tell you.
- ✓Early access to True North's coming-soon listings and network-sourced opportunities before they hit the public MLS.
- ✓Preferred lender + inspector + attorney bench — vetted, not paid referrals.
- ✓A written buyer or seller game plan before you ever tour or list.
- ✓Transparent pricing — no junk fees, no surprise closing costs.
- ✓Post-close support: contractor referrals, tax appeals, refinance timing.
- ✓A brokerage that treats agents like partners, not seat-fillers — which is why your agent is here for the long haul.
True North Realty · Hickory, NC
Based in downtown Hickory and serving buyers and sellers across the Catawba Valley, Lake Norman, the High Country, and the greater Charlotte and Triad regions. Jayla works with you virtually or in person.