My story, and how it shapes the way I work with you.
Born and raised in Catawba County, Sarah Keener Moretz proudly calls Hickory home. While she has spent time living in Charlotte, Winston-Salem, and Blowing Rock, her deep roots in the area give her a unique understanding of both local communities and the broader North Carolina market. Since beginning her real estate career in 2019, Sarah has built a reputation for excellence, specializing in mountain and lake properties, luxury homes, relocation, first-time buyers, and land. With a diverse professional background spanning financial services and television broadcasting, Sarah brings a well-rounded perspective to her clients. She is also a business owner and partner in multiple ventures, giving her an elevated understanding of investment, negotiation, and strategic decision-making. What truly sets Sarah apart is her intuitive approach and ability to think outside the box. She is a skilled listener, a strong advocate, and a confident negotiator who prioritizes her clients’ best interests at every step. Her love for interior design adds another layer of value, helping clients not only find a home—but envision its full potential. Sarah holds several respected designations, including Accredited Buyer’s Representative (ABR®), Seller Representative Specialist (SRS®), and Pricing Strategy Advisor (PSA®).
- ◆ ABR
- ◆ SRS
- ◆ PSA
A local guide, with a boutique brokerage's full weight behind them.
Sarah pairs deep local knowledge with True North's marketing, technology, and distribution — so clients get concierge-level attention without giving up scale.
How Sarah + True North actually market your home.
No cookie-cutter checklists. Every listing gets the same senior-level treatment.
A real comparative market analysis with live absorption data from Canopy MLS — plus an honest range, not a wish price.
Every listing includes pro photography, floor plans, and — where it earns its keep — drone, video walk-throughs, and twilight shots. No 'good enough' iPhone photos.
Your home hits Canopy MLS plus Zillow, Realtor.com, Redfin, and Homes.com — all with correct data and pro media.
True North's Social Studio generates on-brand posts across Instagram, Facebook, and LinkedIn, plus a targeted email push to our sphere and past-client database.
Sarah negotiates with a full brokerage playbook behind them — pricing strategy, inspection response templates, and appraisal defense that a solo agent can't match.
A dedicated coordinator owns your timeline — inspections, appraisal, lender check-ins, closing — so you get updates, not scavenger hunts.
You get a real person on the phone, backed by the entire True North operation.
- ✓Direct access — you text Sarah, Sarah answers. No junior handoff.
- ✓Local expertise across Hickory, Charlotte, Winston-Salem — schools, commutes, HOAs, the stuff Zillow can't tell you.
- ✓Early access to True North's coming-soon listings and network-sourced opportunities before they hit the public MLS.
- ✓Preferred lender + inspector + attorney bench — vetted, not paid referrals.
- ✓A written buyer or seller game plan before you ever tour or list.
- ✓Transparent pricing — no junk fees, no surprise closing costs.
- ✓Post-close support: contractor referrals, tax appeals, refinance timing.
- ✓A brokerage that treats agents like partners, not seat-fillers — which is why your agent is here for the long haul.
True North Realty · Hickory, NC
Based in downtown Hickory and serving buyers and sellers across the Catawba Valley, Lake Norman, the High Country, and the greater Charlotte and Triad regions. Sarah works with you virtually or in person.